The CSO Center Leadership Series is an exclusive, invitation-only virtual experience for CSO Center members bringing together the global community of senior security executives to explore a wide variety of critical issues and compare approaches and strategies to best prepare for an uncertain future. Here, explore the themes, findings, and lessons learned in the 2022 series.
"Trust is the key to being a successful CSO. I must continuously cultivate my brand to demonstrate that I am a trustworthy person who has the experience and expertise to guide my company through a maze of security risks," writes Scott Wolford, CPP. "This is achieved by building a system that consistently communicates my values, skills, and personality."
As security professionals launch and cultivate their personal brands on public-facing channels such as social media, they can draw attention to themselves. While increasing security’s profile is not necessarily a bad thing, understanding the risks and challenges is essential.
Want more detail on personal branding goals, benefits, and risks? CSO Center members can rewatch the whole series on-demand here.
Everything you do, say, and post online communicates a message. But is the message positioned to communicate credibility and the strong executive presence you want to impress in the security industry? In an online era, where anything posted can last forever, personal branding is considered more important than ever, especially when—as a CSO—you are responsible for developing, guiding, and leading others.
Personal branding communicates who you are as a CSO to not only those around you, but also to those you wish to lead and inspire. Establishing a solid executive brand is one of the best ways you can stand out both internally and externally, building trust and credibility. But, once your brand is determined, how can you to leverage it both inside and out of the security department for maximum effect?
While your brand is ever evolving, the ability to stay true to your objective, core values, and integrity throughout the process, determines the overall strength of your executive brand. But, as your social media following continues to increase, considerable drawbacks may as well. As you continue to gain attention and notoriety, negative attention or potential risks is likely. How does this affect your stance and how might you best recover?
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The CSO Center for Leadership & Development is leading the way in the development of best practices, risk mitigation, and the future of security management by advancing the role of senior security executives around the globe. Take full advantage of your CSO Center membership by joining CSO Huddles, accessing exclusive collections of resources, and more.
